Category Web + Brand
Lost & Found Vintage is a curated clothing and home goods store in the heart of Boston's South End. As the second-hand community knows, nothing beats the euphoric feeling of finding the perfect piece. Through the digging, hunting, and patience, we chase the feeling of the perfect find. As a business, we aim to create a unique second hand experience through our brick and mortar store and e-commerce site and want to bring alive the excitement of finding a treasure through our brand.
This project was created in the Continuing Education Course at RISD: Designing Logos and Branding for Clients
As part of the course, I wrote a brand brief to outline the project objectives, target audience, and add more detail to the concept to have a strong starting point. View the full brief here.