![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/c4a26051-1a8e-4891-bcae-2574c013048c_rw_1920.jpg?h=a2f389160f458b2c8f544ea274456e5c)
Category Web + Brand
Personal Work
Year 2023
Personal Work
Year 2023
Lost & Found Vintage is a curated clothing and home goods store in the heart of Boston's South End. As the second-hand community knows, nothing beats the euphoric feeling of finding the perfect piece. Through the digging, hunting, and patience, we chase the feeling of the perfect find. As a business, we aim to create a unique second hand experience through our brick and mortar store and e-commerce site and want to bring alive the excitement of finding a treasure through our brand.
This project was created in the Continuing Education Course at RISD: Designing Logos and Branding for Clients
Brand Brief
As part of the course, I wrote a brand brief to outline the project objectives, target audience, and add more detail to the concept to have a strong starting point. View the full brief here.
Mood Board
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/f49b19fe-3380-49e2-9f1a-475220577c47_rw_1920.jpg?h=fbe95ca89cb51048bc6c838687bcd95f)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/0b8a9053-8883-4021-9067-554ca0fb0775_rw_3840.jpg?h=5c85600c63858624a6b5d795507eef72)
Logo Sketches
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/c9c1150f-63ed-4d94-a0aa-3455c1fcc315_rw_1200.jpg?h=f084a99f05d30ca691c5b9fda16338bc)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/8f0181c3-6484-4f94-8cb8-46daa37eb400_rw_1200.jpg?h=5b4ad8899860bc2eddbae9bc2f82a5fa)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/d7fee329-8204-4ed5-bc2b-1bb662389793_rw_1920.png?h=eda5958b60b97f2aa8c9e57b9faeff36)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/61699087-b544-4ee0-bf25-b1c21f0dbcb2_rw_1920.jpg?h=5a31adf6cfa224e5cfc3d509c65131a9)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/54a82207-a5a6-43a5-b81e-3a6da1910f23_rw_1920.jpg?h=6d3f9f11241f7734f06455bbe55142f9)
Final Logo
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/92012892-7893-4a0e-b870-f82df766124f_rw_1920.jpg?h=01abaef69382bde2e5b378d7779ac6c3)
Typography
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/f2f6d110-df1d-4765-8863-c11e7051d1ce_rw_1920.jpg?h=a569ffcea384bf86325edefee8e901ab)
Color Palette
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/ccdadcd1-5672-47dc-8676-ba39f6fb2b63_rw_1920.jpg?h=b73f5c2e3cb98c3b51beaac285fe4a4a)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/7a99ee58-3fd3-4d48-a1cb-e372422f1053_rw_3840.jpg?h=1b389f38ad51211c745babb3a4ef126b)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/f93250a0-7c63-4df5-8890-71bd76f1f6f6_rw_1920.jpg?h=c24f4f1455627a0182d2ea9bbc0f54f0)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/d6c0f3b0-cf6e-493b-bfe2-4802fd975508_rw_1920.jpg?h=ff304c1f290814c5caae1005fa60e511)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/4beddac8-f155-4461-b76a-a074d87a0998_rw_1920.jpg?h=c573fbce11cfc5f17a83ddd7ab937725)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/ad1d6e8a-80cd-4624-b4ba-93a74d719a89_rw_1920.jpg?h=b0168c6554a14c57cb9ce33ab67a4621)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/ed3ee651-0dda-4224-a2aa-66c5c976b0ff_rw_1920.jpg?h=2f98cca309ee707dc761d1d047cd6e03)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/6f500295-5577-4212-bf43-f7fbd8a7d190_rw_1920.jpg?h=73e682bc4c451b7fbab8c0d3e542d1ef)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/52a0e88a-ac3a-4042-b94b-359092c7fdcf_rw_1920.jpg?h=ba524eab780429479031837c613ab8fd)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/79689b01-25f1-4d31-9e3d-8d923b6c3a48_rw_1920.jpg?h=68de21ecf4dcf615444a5a559b004a51)
![](https://cdn.myportfolio.com/32b79820aff500d4092a8836a19fb38b/5eb3bfe7-c74f-4363-abe6-5c433b8b4787_rw_3840.jpg?h=23352aa7125ef84d00b4966ad877f62d)
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