Category Logo and Identity, Print Design
School Project
Year 2018
The town of West Springfield, tucked into the Pioneer Valley of Western Massachusetts, needed a mark that would identify the close-knit and historical community.
The logo features the Connecticut River, which flows in between the mark, as it does the two towns of Springfield and West Springfield. This rebrand establishes West Springfield as its own town separate from its bigger neighbor to create an approachable and welcoming mark to its residents and visitors. 
Back to Top