CATEGORY Campaign & Brand
ROLE Designer
YEAR 2024
ROLE Designer
YEAR 2024
The Boston Celtics had a historic season, leading to an NBA Championship for the city of Boston. The Playoffs Campaign spanned four months, with 'Different Here' as the focal point of our messaging, an ode to the fans and city of Boston. We held a photo shoot with the team to capture content to fit our vision. The design is forward thinking, with an emphasis on bright greens to lean into the Celtics identity.
MOOD BOARD
+ Bold green gradient background
+ Dramatic light and shadows
+ Simple portrait to dynamic action poses
+ Play with silhouette and outlines
PLAYER PHOTOSHOOT
ARENA GRAPHICS
SOCIAL POSTS
GAMEDAY PACKAGE
CHAMPIONSHIP GRAPHICS
ARENA GIVEAWAYS
T-Shirt Design Exploration
T-Shirt Design Exploration
