Category Web Design
Studio Ziba
Role Designer
Year 2020
Studio Ziba
Role Designer
Year 2020
At Ziba, we asked ourselves, how could we reimagine our end of year traditions after such a difficult year? We decided to throw out the resolution tradition and try something different.
We created an interactive fill-in-the blank letter to our future selves. We will resend the filled out letter in a year to follow up on our “resolutions.”
Visual Direction
For Ziba's annual holiday mailer, I led the visual design and implementation of the interactive website. View it here. I worked with a team of designers, creative directors, and developers to create this experience to send to our clients as well as our families and friends to share.
Pattern Play, Option 1
+ Utilizes bright colors of brand in a fun and positive way
+ Abstract shapes creates animation opportunity
+ Emphasis on large typography for playfulness
Paper Layers, Option 2 (Chosen Direction)
+ Layering and textures create sense of journaling,
sentimentality, nostalgia
+ Use of illustration can feel like notebook doodles
or scribbles
+ Connects well to the core concept of the paper airplane
Desktop Website
Homepage
Creation Flow, Write a Letter to Your Future Self
Paper Airplane Folding Interaction
Mobile Website
Social Post
Email to the Ziba Network
Illustrations
