Boston Celtics: City Edition
For the reveal of the Boston Celtics 2025–2026 City Edition jersey, I served as Art Director for the photoshoot set inside the historic Boston Athenaeum. The concept centered on highlighting the classic jersey design within the timeless character of one of Boston’s most iconic cultural institutions.
I developed the visual direction for the shoot, guiding how the jerseys would be presented within the Athenaeum’s distinctive architectural spaces—balancing dramatic lighting, rich textures, and carefully composed framing to highlight both the uniform design and the atmosphere of the location.
The final images captured a blend of heritage and modern identity, positioning the City Edition jerseys within a setting that reflects Boston’s deep cultural legacy while reinforcing the Celtics’ evolving visual story.
CATEGORY Campaign and Brand
ROLE Art Director
YEAR 2025
PHOTO Billy Yao VIDEO Aaron James
BOSTON ATHENAEUM PHOTO SHOOT
SOCIAL
Full Social Carousel
TEASER VIDEO
That's me pushing the book cart!
↑Back to Top