CATEGORY Campaign and Brand
ROLE Art Director and Designer
YEAR 2024
ROLE Art Director and Designer
YEAR 2024
The Schedule Release is an opportunity to create excitement around the upcoming NBA season. After winning a Championship, our goal was to Run It Back, using '90s music and mix tapes as a visual theme. As art director for this campaign, I led a team of two designers to create assets for social media, brand activations, and OOH signage.
MOOD BOARD
TYPE STYLING AND APPLICATION
BACKGROUND ELEMENTS
SOCIAL POSTS
We created cassette covers for individual matchups throughout the season, pulling inspiration from old album covers, incorporating gritty textures and ink bleeds to achieve a '90s look and feel.
LAUNCH VIDEO AND PHOTOSHOOT
SIGNAGE
PARTNER GIVEAWAY: T-SHIRT
PROCESS
