CATEGORY Campaign and Brand
ROLE Art Director and Designer
YEAR 2025
ROLE Art Director and Designer
YEAR 2025
The 2025 All-Star campaign aims to highlight the art of the game. Shining a spotlight on the Museum of Fine Arts, we created a campaign that brings a fine art approach to basketball, while building a rich connection within our own community. In my role as art director on this project, I assisted our photographer on-site at the MFA to capture the beauty of the museum. I led a team of two designers to build the campaign, organizing deliverables, facilitating feedback sessions, and taking ownership of a large portion of the work. I collaborated closely with our social and marketing team to strategize timing, brand activations, and content output on our channels.
MFA PHOTO SHOOT
DESIGN GUIDELINES
The visual direction was largely inspired by museum branding, mixing modern sans with a classical touch. Bright colors in contrast to stark minimal colors add to the modern and art-forward look.
PLAYER AWARENESS GRAPHICS
A big challenge for this project was infusing player imagery into the photos captured at the MFA. Without players present at the shoot, we incorporated player imagery through framing or overlays in a collage style.
SOCIAL GRAPHICS
ANNOUNCEMENT GRAPHICS
ALL-STAR WEEKEND CONTENT
PRESS KITS: GIVEAWAY ITEMS
SUCCESS BY THE NUMBERS
